Xiaomi's High-Performance SU7 Ultra Sparks Enthusiasm Despite High Price

Xiaomi's High-Performance SU7 Ultra Sparks Enthusiasm Despite High Price

On October 29, Lei Jun, Chairman and CEO of Xiaomi Group, unveiled the SU7 Ultra, a high-performance electric vehicle priced at an astonishing 814,900 yuan. Despite its luxury price tag, the car sparked immense enthusiasm among consumers, with over 3,680 pre-orders placed within just 10 minutes of its launch, generating 36.8 million yuan in revenue for Xiaomi.


The SU7 Ultra boasts cutting-edge technology, including its battery, motor, electronic control system, and chassis suspension, all identical to the prototype vehicle that achieved a record-breaking lap time of 6 minutes and 46.874 seconds at the Nürburgring Nordschleife, making it the fastest four-door car in the world. Dubbed a "legal race car for the road," the SU7 Ultra is a showcase of Xiaomi's automotive engineering prowess.

Lei Jun's ambition doesn't stop at just competing with Tesla's Model S Plaid, which shares the same price point. He believes the SU7 Ultra can even rival Porsche's Taycan Turbo GT, priced at 1,998,000 yuan. The car is equipped with a powerful "three-motor" setup, offering a mind-blowing 0-100 km/h acceleration in just 1.98 seconds and a top speed of 350 km/h.

Moreover, Xiaomi has announced the nationwide rollout of its City Navigation feature across China on October 30, marking a significant step in its autonomous driving capabilities. The company has also surpassed Tesla Model 3 in monthly deliveries, achieving 20,000 units in October.

With its high-performance SU7 Ultra, Xiaomi is not only targeting the luxury market but also demonstrating its resolve and courage in the automotive industry. The future of Xiaomi's automotive ambitions remains exciting as it continues to push the boundaries of technology and performance.

Don't miss out on this revolutionary ride. Stay tuned to our page for more updates on Xiaomi's automotive journey and be part of the excitement as we witness the rise of a new automotive giant!

Back to blog